Last checked Oct 28, 2026 on the official pricing page. Re-checked every 48 hours.
Klaviyo pricing
Quick answer: Klaviyo costs $20 a month in the US, at the best billing option shown. It has a free plan. Checked Oct 28, 2026 on the official pricing page.
Email and SMS marketing built for ecommerce stores.
Email (500 profiles)
- 5,000 emails a month
- Price scales with active profiles
Costs that are not on the plan card
SMS/MMS/WhatsApp billed separately as committed spend; rates vary by country
Notes from the pricing page
Email plan price shown for 500 active profiles; price rises with list size
A first-month discount runs for new accounts
Questions teams ask
How much does Klaviyo cost?
Klaviyo costs $20 a month in the US, at the best billing option shown. It has a free plan. Checked Oct 28, 2026 on the official pricing page.
Is there a free version of Klaviyo?
Yes. Free up to 250 active profiles and 500 emails a month.
Is Klaviyo cheaper on annual billing?
The vendor does not show a separate annual discount for these plans on its US pricing page.
What does Klaviyo cost for a 10-person team?
On Email (500 profiles), a 10-person team pays about $240 in the first year at the best billing option, including any required onboarding fee.
Does Klaviyo have hidden costs?
SMS/MMS/WhatsApp billed separately as committed spend; rates vary by country.